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UI/UX CASE STUDY

E-Commerce Furniture Mobile App

Group 459

PROJECT OVERVIEW

It is a modern furniture buying App that seeks to cater to the interior design needs of its customers as easy as possible. This app makes to find a good fit for your home interior. This project entailed designing the an app to reflect the brand’s elite taste and luxury imagery while being easy to use. Users should be able to sign up easily and make their first furniture purchase on the app in a matter of minutes.

The Challenge

The focus of this project was to create furniture e-commerce application that is not confusing to users to explore and helps to find good quality products easily. It allow users should be able to find their product fast and easy with quick check-out options. Also This app allow to exchange products easily.

Problem Statement

A furniture e-commerce site can bring the customer the beauty of convenience shopping effortlessly. However, there are some concerns that stops people from shopping furniture online. Can’t see and touch the product ahead of time Shipping and returns are expensive. Returning a product is troublesome. Don’t get the same experience as walking through a showroom

Problem Solution

The world is currently witnessing an Ecommerce boom and do you know what’s actually driving this boom? Ecommerce Apps! Ecommerce apps help drive maximum conversions to your business by becoming a single point where customers can view all of your products, their related information and process easier payments.

DESIGN PROCESS

I followed an interactive user-centered design approach in which we have to focus on the users and their needs in every step.

Target Audience

• Furniture shoppers
• People who use Smartphone and having knowledge of Online shopping
• People who make their interior more aesthetic.

Research Questions

The following research questions were asked while conducting the survey interviews.

• How do you usually buy furniture?
• What challenges do you face whenever you want to buy furniture?
• How long does it take you to purchase furniture?
• How often to do you shop online?
• Have you ever shopped online for furniture before?
• If yes, how easy and convenient was your experience?
• Were you able to buy the furniture you wanted successfully?
• What about the online furniture shop you used did you like and/or dislike?
• If there was a way view the furniture in real time in your apartment using augmented reality, how helpful would it be?

User Research

User research is a proccess to find out the user point of view, their frustrations and their struggle to get their understanding.

Which app you use to buy furniture and accessories?

• Amazon
• Amazon
• Offline Batter Then online Purches
• None
• Amazone
• Flipkart
• Currently not use any kind of Online App

What is Your Age ?

• 25
• 44
• 24
• 18
• 27
• 56
• 26

User Persona

Creating characters helps to understand who the product’s users are. what their needs and expectations are, and how and for what purpose they will use the product.

Jason Statham

31 Years
47 W 13th St, New York,

NY 10011, USA

BIO

Jason Statham is Sucessfull businessman & taking over HIs family Businesss. He need to start up new office but he can’t spend time in online shopping

Goals

• Fill his apartment with high-end, modern furniture
• Reduce or eliminate the need to Ability to purchase online go shopping online

Needs

• Information about product, promotion
• Ability to purchase online

Pain Points

• Wasting time driving to stores & wandering around aimlessly
• Buy something online and receiving something completely different

“A designer is not paid for his labour, but for his vision.”

Personality

• Ambiert
• Analytical
• Independent

 

Brands

COMPETITIVE ANALYSIS​

A competitive analysis is the process of categorizing and evaluating our competitors to understand their strengths and weaknesses in comparison to our own.

User Journey

A user Journey Map is a method of visualizing the entire end-to-end user experience that an user will go through in order to accomplish a goal. It is a powerful technique for understanding what motivates your customers – what their needs are, their hesitations, and concerns.

User Scenarios

 

Gufran is a successful businessman. He has to fill his office with modern furniture but he doesn’t have time for shopping at a furniture store. He needed to see how the furniture would look in his office. He is afraid to buy something online and receive something completely different.

In the process, he came across a “furniar” application. This application has everything he needs. He can buy modern furniture with an AR feature that helps him to understand how furniture will look in his apartment’s space. He is happy with the result he got.

Card Sorting

Creating characters helps to understand who the product’s users are. what their needs and expectations are, and how and for what purpose they will use the product.

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Home

Location
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Category

Product Category

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-Category

Profile

My Order
My Wishlist
Manage Address
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Log Out

Cart

Product Final
Preview

Add/Delete
Product

Process Order

Order

Track Order
Contact Deliverer

User FLOW

Created User Flow diagrams to display the complete path a user takes when using a product.
The path taken by a prototypical user on an app to complete a task. The user flow is consciously kept easy hence that the app users can reach their desire to put it on
without much effort.

Information Architecture

IA is a visual representation for users so that user can get to know about features and functionality of the product and they could find anything easily.

Lo-fidility wireframe

One of the best way that allows you to test your ideas is paper prototyping. I made paper sketches of all the screens, which were refined in later stages of the work. With paper prototyping. I was able to quickly validate design decisions.

Mid-fidility wireframe

One of the best way that allows you to test your ideas is paper prototyping. I made paper sketches of all the screens, which were refined in later stages of the work. With paper prototyping. I was able to quickly validate design decisions.

UI STYLE GUIDE

Typography

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

 

 

Head 1

Head 2

Subtitle 1

Subtitle 2

Button

Regular

Medium

Subtitle 1

Subtitle 2

Button

23px

19px

15px

13px

13px

Colors used

Hi-fidility wireframe

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